Pregnancy is an incredible season of change. In just nine months, your baby grows from a single cell into a tiny human with a beating heart, developing organs, and a rapidly growing brain.

What you eat during pregnancy plays a role in supporting this growth. It’s important to say this clearly and kindly:

Eating well during pregnancy isn’t about being perfect.

Missing a meal, feeling sick, or having an off day does not undo the care you’re giving your baby.

It’s about giving your body (and your baby) steady nourishment over time, in ways that feel realistic, supportive, and sustainable.

How Your Nutrition Supports Your Baby

During pregnancy, your body acts as your baby’s only source of nourishment. The nutrients you consume help support:

Organ & Bone Development

Protein, calcium, vitamin D, and other key nutrients support the development of your baby’s bones, muscles, and vital organs like the heart, lungs, and kidneys.

Brain & Nervous System Growth

Your baby’s brain develops rapidly throughout pregnancy, especially in the later stages. Nutrients such as protein, healthy fats, and omega-3s play an important role in supporting this growth.

Taste & Food Preferences

Research suggests that flavours from the foods you eat pass through the amniotic fluid. This early exposure may help shape your baby’s taste preferences later on - which is one reason variety and balance matter.

It’s Not About “Eating for Two”

Pregnancy nutrition isn’t about eating double your portions - it’s about getting the right nutrients for two.

Your body needs more protein, vitamins and minerals to support your baby’s growth, but that doesn’t mean bigger meals or forcing food when your appetite is low.

This is exactly where your In Shape Mummy Pregnancy Superfood Health Shake can be a helpful support 💛

It’s a simple way to support your daily protein and nutrient needs on days when eating well feels hard - without overdoing it or adding pressure.

Think nourishment, not more food.

When Eating Well Feels Hard (Because It Often Does)

Many pregnant women experience:

• Nausea or food aversions

• Fatigue that makes cooking feel overwhelming

• Busy days where meals aren’t easy to fit in

This is completely normal.

The In Shape Mummy Pregnancy Superfood Health Shake was created for these moments - to help fill nutritional gaps on days when eating well feels hard, not to replace all food or add expectations.

Eachshake provides:

• Plant-based protein to support increased pregnancy needs

• Wholefood vitamins and superfoods

• Gentle digestive support with ingredients like organic ginger, chia, and psyllium husk

It’s a supportive part of your daily routine, helping you feel reassured that you and your bub are getting the protein and nutrients you need - even on off days.

Small Choices Add Up

One nourishing meal.
One smoothie.
One snack that supports you.

These small, consistent choices matter more than perfection.

A Gentle Reminder

Pregnancy is not the time to restrict, control, or push through exhaustion.
It’s a time to listen, support, and nourish.

You’re already doing something incredibly  meaningful for your baby - simply by caring for yourself.